My name is Mike Allan but you can call me  “new media Mike”.

I wear many hats … Father, Pet Owner, SEO Guru, that guy on Twitter, Blogger, WordPress Expert …  I like to write about these topics, so consider this blog my hat rack.

I have been in and around the new media industry since 1994 when I joined  Multimedia Trade Shows  Inc. as a sales consultant.  It was while I was with the show that my new media geekiness was born. From Multimedia ’95 to newMedia ’99 I was at the birth of many of today’s new media technologies.  I witnessed first hand the phenomenal growth of the Internet in the trenches promoting the new technologies.

In ’99 I began my writing career with Visual Convergence, Canada’s magazine for the video and multimedia (as new media was called back then) production industry eventually becoming the Editor and later Associate Publisher.

When Visual Convergence folded in 2006 I started blogging about new media as digitalmedia Toronto. As time went on my blogging voice changed and my blog posts began to take on a more personal tone. It was around this time I found my online brand – newmediaMike.   I continued to cover new media in my own unique and somewhat off beat style. This latest version of my blog is even more personal as I blog about my new media life as a Father, Pet Owner, Search Marketing expert and Android user.

I live in the Beach area of Toronto with two teenage daughters and a fluffy Pembroke Welsh Corgi and a Rescued Retired Racing Greyhound.